Maximize your book’s potential to reach a larger audience!

Authors often overlook key opportunities when marketing their book.

We’re here to help you uncover the hidden gems in your strategy.

In our conversation, we will:

Identify undiscovered opportunities.
Evaluate your marketing strategy.
Provide insights on current trends.
Determine when to launch your PR campaign.

If this resonates, I would love to hop on the phone with you for an Opportunity Assessment Call.

Drew Gerber, CEO, Wasabi Publicity, Inc.

Tell Us About Yourself

20+ years experience, 500+ happy clients, 10,000+ media placements

Case Study: Money and Happiness Expert and Author, Ken Honda

Objective: Create awareness for his brand and book in the US

Campaign Summary: Happy Zen Millionaire, Ken Honda is a best-selling self-development author in Japan, with book sales surpassing eight million copies since 2001. Ken hired Wasabi to publicize his “Happy Money” book in the US.

Results: Using our multiple outreach approaches, we landed Ken 200+ placements including:

Case Studies - Ken Honda - Yahoo Finance

Case Studies - Ken Honda - Good Morning America

Case Studies - Ken Honda - Psychology Today

The Trusted Source to Top Media

We are a trusted source to top media because we take the time to connect them with authors that have something valuable and unique to share with their audience.

Our team’s expertise and hands-on approach to securing targeted media placements is key to getting our client’s books into the hands of their ideal readers, and ultimately making the difference they’re committed to making.

years in business

book launches

happy clients

0k+

total media placements

“Your exhaustive PR campaign had a great deal to do with the popularity of my book, my swelling email list, and the 400+% increase in my course signups!”

Lynne McTaggart, worldwide bestselling author

“Within 24hrs of signing on with Wasabi PR, I was booked on Dr. Phil, CNN Headline News, Issues with Jane Velez-Mitchell and more. I am blown away!”

Dr. Jill Murray, author “But He Never Hit Me - The Devastating Cost of Non-Physical Abuse to Girls and Women”

“Michelle is a five star publicist.”

Mable Chan, producer, Good Morning America

“Wasabi Publicity produces more results than the three previous very expensive PR firms I hired COMBINED! And those firms are supposedly the best in the biz.”

Pamela Yellen, best-selling author of Bank On Yourself

“I’ve been impressed by Wasabi Publicity’s clear, to-the-point messages about their clients.”

Andy O'Connell, contributing editor, Harvard Business Review

“After months pitching myself with slim results, I hired Wasabi Publicity on August 9th and was on TV (Great Day Washington) on September 9th. They certainly produce stronger results faster than I could on my own.”

Teresa Harlow, author, Speaker, Collaboration Champion

“Michelle’s the best. She came through with every request I had.”

Amy B., producer, CBS News

Case Study: Anne Grady, Founder & President, Anne Grady Group

Objective: Create awareness for her brand and multiple book launches

Campaign Summary: Resilience expert Anne Grady is an author, entrepreneur, and internationally recognized speaker. Anne initially hired Wasabi Publicity for the launch of her first and second books, “52 Strategies for Life, Love, & Work,” and, “Strong Enough: Choosing Courage, Resilience, and Triumph.” We also worked on her newest (2020) book, “Mind Over Moment: Harness the Power of Resilience.”

Results: Using our multiple outreach approaches, we landed Anne 100+ placements including:

Our Approach

The biggest blind spot authors have when it comes to securing the media coverage they desire for their book is communicating what they want vs. communicating what the media wants. Clearly communicating the difference you make to the media’s audience is essential for a successful PR campaign. Our branding and messaging process compels you to think more deeply and critically about the value you bring, and how to best position your work and book.

Once your message is crafted, we create your online press kit, which is constructed and hosted on our purposefully built, media-friendly technology. Your press kit houses all your media materials in such a way it can be updated by anyone within minutes. Also, it allows you to log in at any time and see exactly what is happening with your campaign.

Once the foundation is laid, we use a multi-tiered media outreach approach to secure the media that would make a difference. Here’s a quick overview of our approach:

Pitching

We research the media who should know about you from the relationships we have developed over the last 20+ years. We pitch you and your book to your customized media list by leveraging your expertise to ensure you are top of mind in their source list. We not only pitch you via email, but we also follow up with interested media with personal phone calls.

Monitoring

Our team has structures in place to monitor the news daily. We pitch the outlets and contacts who share your commitment and who are having conversations you should be a part of. We target media venues you would love to be featured in, and who should know about you.

Concierge

We can get up to 100 incoming requests from the media each day. We are standing by on your behalf and when we see a lead that matches your needs, we pitch you and your book, weaving your expertise into what the media is working on. Further, our publicists cross-pitch you while they are conversing with the media.

In today’s crowded marketplace, a multi-tiered media outreach approach is essential to make the difference you are committed to making. We partner with you to:

Seed you as a go-to source for the media
Research media that should know about you
Fulfill the media’s immediate requests

Case Study: Financial Socialization Expert and President of Charleston Investment Advisors, LLC, Stephanie Mackara

Objective: Create awareness for her brand and book launch (4-month campaign)

Campaign Summary: Stephanie Mackara came to Wasabi Publicity to support the launch of her book, “Money Minded Families: How to Raise Financially Well Children.” She connected with us about two months before her book launch, which gave us several weeks of outreach and follow-up time to help her launch powerfully.

Results: Using our multiple outreach approaches, we landed Stephanie 30+ placements including:

Case Studies - Stephanie Mackara - yahoo finance

How We Leverage Your Expertise to Powerfully Launch Your Book

Your well-established platform is ready for prime time.

You … value genuine discussions about pressing issues.
You … are a respected expert in your field.
You … have a message that inspires change.

We’ve created a win-win!

You get: your book in front of your target audience.
The media gets: the value your expertise provides for their audience.

I Look Forward to Hearing From You

If you think we could be a good match, I’d love to learn about you and then hop on the phone to see what sparks.

Click the button below to schedule a free Opportunity Assessment Call with me.

Let’s Talk